Ethics in video games journalism

A new tier of content is coming out in WOW, and with it comes a wave of terrible reporting designed to leverage outrage for clicks.  Outrage journalism has been around forever, but I think the way our media consumption is structured these days amplifies it.

Given that it shouldn't be any surprise that when people talk about new content in video games they try to make things sound EXTREMELY BAD and VERY SERIOUS no matter what the thing actually is.  I should be expecting this, but apparently I am not entirely jaded yet.

Recently I saw a perfect example of this when Preach Gaming was reporting on something on the public test realm for the new patch. 

Characters have legendary equipment.  In the new patch we were all expecting to be able to upgrade that equipment, and that is the case.  The way this will work is when you go to the new zone you will be able to do quests that award tokens, and with enough tokens you can upgrade your gear.  You won't be able to do it all that quickly, because these tokens are limited by how many quests appear each day.  I would expect it would take a couple weeks to upgrade a legendary piece, but we don't know for certain yet.  The tokens can be sold on the auction hall too, if people are so inclined.

This news is not outrageous, or even exciting.  It is precisely what we would expect.  However, the headline was that you will have to be rich to upgrade your gear in the new patch, because wallet warriors will buy all the tokens and leave the poor people to rot.

Outrage!  Anger!  Why would blizzard only let rich people do things!

Which is of course nonsense.  The vast majority of the playerbase won't use the auction hall at all for this, and will just do quests to get their upgrades over the course of a few weeks.  If you are broke and don't want to pay any money for your upgrades.... then don't.  I certainly won't be doing so, and I have a bunch of gold saved up.

Will there be rich people blowing giant wads of cash on day 1 to upgrade gear?  Yeah, I expect so, but so what?  You don't need to beat everyone in the world to the punch, just wait a couple weeks and get your stuff at the same rate everyone else does.  Unless you are one of the elite few pushing for world first, it just doesn't matter to you that someone else is buying a tiny bit of power for a few weeks until the world catches up.

Trouble is, saying "New system in the patch is fine, and pretty much expected.  Everyone will get their stuff by playing the game normally for a little while." generates no outrage, no clicks, no engagement.  It is true and boring.  "Poor people will be cut out of the game and have no fun." gets a lot of people wound up, so creators see an incentive to put out that kind of content.

It is all kinds of sad.  Blizzard does make mistakes, no question.  Calling them out on those mistakes is fine.  But if you are ranting and frothing about every damn little thing, you have to admit that you aren't actually interested in game mechanics - you are interested in villifying someone in a desperate attempt to make yourself seem more relevant and popular.  You are trying to find meaning (and profit) in being part of a mob that is intent on destruction for destruction's sake.  Mobs typically do proclaim that they are trying to save something sacred, but once they get going that is rarely what keeps them moving.

If you really are interested in how rich people oppress the poor, the real world has no end of examples.  You don't have to make things up.  But let's be real here, people who thrive on outrage reporting aren't looking for justice; they are looking for an angle to wind up their audience with lies.